From October 13 – October 26, shoppers at the JCPenney at Parkdale Mall are invited to “round-up” their purchases to the nearest whole dollar and donate the difference to the Salvation Army Boys & Girls Club of Beaumont to support quality afterschool programs in their community. JCPenney has partnered with the Salvation Army Boys & Girls Club of Beaumont to provide children in need with access to life-enriching afterschool programs that foster their academic, physical and social development.

Recent studies show that more than a quarter of America’s school children are on their own between the hours of 3 p.m. and 6 p.m. each day.* More parents seek the resources to enroll their children in a beneficial afterschool program that help kids develop social skills, provide opportunities to be physically active and achieve academic success in school. JCPenney’s continuing support and commitment to the afterschool cause and has made it possible for more children to participate in positive afterschool environments nationwide.

About The Salvation Army Boys & Girls Club of Beaumont
As a leading organization in our community’s youth development movement, the Salvation Army Boys & Girls Club provides after-school and summer day-camp programs as well as organized sports. All club programs and initiatives seek to provide (1) a safe place to learn and grow, (2) ongoing relationships with caring adult professionals, (3) life enhancing and character development programs and (4) hope and opportunity. The Salvation Army Boys & Girls Club currently serves over 500 active members ages 5-16.

About JCPenney’s Commitment to Afterschool
As a leading corporate advocate for the afterschool issue, JCPenney works to increase opportunities offered by afterschool programs in order to empower our nation’s children with the tools they need to succeed in life. Through its legacy of supporting youth and charitable organizations such as the Boys & Girls Clubs of America, National 4-H, United Way and FIRST, JCPenney formalized its commitment to the afterschool issue by making it the Company’s signature cause in 1999. Since its inception, more than $80 million has been distributed to afterschool programs in every JCPenney community thereby making it possible for more kids to participate in life-enriching programs that inspire them to be smart, strong and socially responsible. For more information, visit www.jcpenneyafterschool.org.

* Data from Afterschool Alliance 2009 report America After 3PM, commissioned by JCPenney Afterschool, is the most in-depth study of how America’s children spend their afternoons.

For further information contact:

Salvation Army Boys & Girls Club of Beaumont
Michael Perez, 409-896-2363, michael_perez@uss.salvationarmy.org

Corporate: Daphne Avila, 972-431-3400, jcpcorpcomm@jcpenney.com
Local: Fran Bergstrom, fbergstr@jcpenney.com