Fashion Designer Becky Hollands Creating Style for The Salvation Army


Galveston (October -2019) – The Women’s Auxiliary of The Salvation Army Galveston County is excited to announce that Houston-based fashion designer, Becky Hollands is sharing her time and talent to produce a style show full of glitz and glamor with her original creations. The 2020 Style Show is scheduled for March 27, 2020 at the San Luis Resort in Galveston. Tickets go on sale December 1, 2019.

The Becky Hollands Brand is a celebration of the individualistic woman who is confident, artistic and the ultimate “Modern Sophisticate.” Becky Hollands is the Houston-based designer and founder of exclusive luxury-lifestyle brand BECKY HOLLANDS.

In partnership with The Salvation Army Women’s Auxiliary, Designer Hollands will debut an entire collection that focuses on thoughtful luxury and sustainable style. Hollands’ collection “Rediscover” mirrors the theme of the event, “Through the Looking Glass- Reflecting on Service to Others” and will mark the brand’s inaugural debut of a 100% sustainable collection specifically for The Salvation Army Auxiliary Luncheon.

Inspired by the mission of restoring lives through overcoming homelessness, Hollands’ creations will reflect this journey and focus on restoring donated pieces many may have “given up on” by giving “hope” and “new life” by redesigning, recycling, and recreating donated pieces into a new brand-new collection.

Hollands will explore the process of rediscovery, in the journey of life as well as the design process of this particular collection which focuses on the vision of hope. Through giving new life, value, and hope to these new creations, this collection will show how these second-hand pieces are restored to their fullest potential. The focus in the spirit of hope is reflected in these one-of-a-kind creations through taking joy back into rediscovered designs just as the mission of the Salvation Army in helping those in our community take joy back into their journey of their walk of recovery.

All Style Show attendees will have a sneak peek of Hollands’ new designs from her next collection as well as the opportunity to bid on three select designs that will be on live auction from the runway during the annual luncheon in raising funds for the mission.

The entire collection will be available for purchase with 100% of proceeds going to The Salvation Army of Galveston County.

The Auxiliary Style Show is scheduled for March 27, 2020 in the Grand Ballroom at the San Luis Resort in Galveston.

Inspired by influential and philanthropic women, Hollands’ coveted designs are worn by a wide-ranging clientele, including Texas socialite Joanne King Herring; Carolyn Farb, the First Lady of Philanthropy in Texas; Bravo’s Real Housewives LeeAnne Locken; Page Parkes of Page Parkes Corporation; Madame Y Ping Sun and among Texas’ social elite.

Hollands designs have been featured in publications such as Vogue, Modern Luxury, the Society Diaries Magazine, D Magazine, Houston Chronicle and Houstonia Magazine, among others. Hollands graduated with the Glenna Goodacre Scholarship for Creativity and holds a Bachelor of Science in Apparel Design and Manufacturing with minors in Portuguese, Mandarin and Art from Texas Tech University. For more information, visit

Photo Cutline: Houston-based fashion designer Becky Hollands is creating an original, 100% sustainable clothing collection using pieces from The Salvation Army Family Store in Galveston for the 2020 Auxiliary Style Show on March 27 at the San Luis in Galveston. Tickets go on sale December 1. Photo credit: Greg Cestaro

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 81 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide.