Salvation Army Sets Fundraising Record During 120th Red Kettle Campaign With Help from American Donors

$147.6 Million Raised as Salvation Army Fundraiser Reaches Young Philanthropists

Alexandria, VA (January 30, 2012) – The Salvation Army raised $147.6 million through the 2011 Red Kettle Campaign, marking a new fundraising record for the campaign. The new record, a 3.4 percent increase from 2010, highlights the support of American donors who gave generously despite a continued slow economy. In its 120th year, after beginning on the wharf in San Francisco in 1891, the Red Kettle Campaign has become a Christmas tradition that utilizes volunteers to ring bells at 25,000 red kettles across the country. In 2011, The Salvation Army expanded on the Campaign by incorporating new technologies at kettles and hosting national events to inspire giving.

“In troubling times, we are truly grateful for the generosity of the American donor to support the traditions of the campaign and help The Salvation Army carry on its Mission,” said Commissioner William Roberts, National Commander of The Salvation Army. “We have been working to expand the Red Kettle Campaign to reach new and young donors, and with continued support, we are able to meet human need in His name during the winter months and year round.”

In keeping with tradition, the Dallas Cowboys helped The Salvation Army launch the campaign by hosting the 15th annual National Red Kettle Campaign Kickoff at Cowboys Stadium in Arlington, Texas. Grammy Award winning, international superstar Enrique Iglesias performed LIVE, with special guest Pitbull, on a nationally televised stage on Thanksgiving Day, singing to more than 31 million Americans. The nationally televised kickoff and the promotion surrounding it, is a reminder to all Americans about the importance of giving to the red kettles during the holidays and throughout the year.

The Salvation Army, in partnership with Sky Blue Group, Swift Entertainment and Universal Studios CityWalk, also hosted the second annual “Rock the Red Kettle Concert” on December 17 to encourage young Americans to support charitable causes. With host Mario Lopez of “Extra,” popular, Grammy-winning and platinum-selling recording artists such as Honor Society, Greyson Chance, Hanson, Colbie Caillat, Cody Simpson, and Drake Bell performed at Universal Studios CityWalk’s state-of-the-art “5 Towers” concert venue in Hollywood. World-renowned actor and recording artist Robert Davi made a guest appearance at the concert, following the release of his re-imagined version of the Christmas classic, “Mistletoe and Holly.” Proceeds from the song’s sales supported the Red Kettle Campaign.

Salvation Army bell-ringers manned red kettles at store fronts and in shopping malls nationwide. Corporate partners Walmart and Sam’s Club, who have been a partner with the Army for nearly 30 years, hosted kettles at store and club locations to collect $41.5 million and $5 million respectively, or 32 percent of this year’s total. The Walmart Foundation also made a donation of $1 million to the Army as part of its effort to support hunger relief in America.

“We want to thank our associates, customers and members for their extreme generosity in giving to The Salvation Army during the holiday season,” said Michelle Gilliard, senior director at the Walmart Foundation. “Each dollar raised at Red Kettles in front of our stores and clubs are making an impact in local communities and helping individuals and families live better.”

Sam’s Club and The Salvation Army also partnered with Off the Field, a professional football players’ wives association, to host the fifth annual Dream Drive on December 8. Twenty pre-selected families from The Salvation Army Adopt-A-Family program in 10 cities received $1,000 in gifts, including food, clothes and toys from Sam’s Club for a total donation of $200,000.

More than 2,100 Kroger store locations across the country hosted kettles, raising $13.1 million, or 9 percent of the campaign’s total. Donations at nearly 600 Big Lots stores raised $1.4 million for the campaign at physical Red Kettle total.

“We are ever grateful for the charitable support and compassion of all our corporate partners,” said Commissioner Roberts. “Through their big-heartedness, along with the generosity of the millions of Americans who gave, The Salvation Army is able to continue its work to help those in need.”

To make donating easier for those who only carry credit cards, The Salvation Army partnered with Square, which donated credit card readers for the Army to use in test markets – San Francisco, Chicago, Dallas and New York. Sprint also donated smartphone devices to The Salvation Army to mobilize the credit card application.

Online bell-ringers were also a big part of the Red Kettle Campaign for the seventh year in a row. By visiting The Salvation Army’s Online Red Kettle (onlineredkettle.org), donors could raise money with family, friends and colleagues. The Army raised more than $1.7 million through the Online Red Kettles, up from $1.6 million in 2010. Other online donations in November and December, not through the Online Red Kettle system, totaled $17.6 million, a 28 percent increase over the $13.7 million raised in 2010.

In addition to raising $3.3 million in kettles at more than 600 jcpenney locations, The Salvation Army partnered with jcpenney for the third year to bring Christmas gifts to 63,000 children and seniors as part of the Angel Giving Tree Online at jcp.com/angel. Customers could adopt, shop and ship gifts for people in need through jcp.com.

“Technology is changing the way charities raise money. Whether through a credit card at a kettle or online, we’re making an effort to reach the next generation of donors and make it convenient for people to support the campaign,” said Commissioner Roberts.

In addition, to help raise awareness and support people in need during the campaign at physical kettles, The Salvation Army hosted the inaugural World Record Bell Ringing Contest. Twenty-four volunteer bell ringers set out to surpass a benchmark of 36 hours of continuous ringing of a hand bell at street corners and in front of local partner store fronts. Three bell ringers, Caleb Stokes and Leilan McNally in Indianapolis, IN and Darrell Tureskis in Springfield, IL surpassed the record and rang a bell in support of The Salvation Army for 60 hours straight.

The Red Kettle Campaign, the oldest annual charitable fundraiser of its kind in the United States, helps raise money for those who need it most in communities nationwide – providing toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round. From its humble beginnings as a fundraiser started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable outreach efforts in the United States.

The Salvation Army Is An Ever Present Help In Alabama Disaster Relief

Birmingham, AL (Jan. 24, 2012) The Salvation Army’s second day of service in the Greater Birmingham Area and Chilton County continues to be an ever present help in times of disaster. For the past twenty four hours The Salvation army has literally been working non-stop to provide food and comfort to those affected by the tornadoes. Along the streets in Northeast Jefferson County hundreds of homes that were damaged during the tornado were being cleaned and debris moved to the street. People living in these homes lost everything and now must start their lives again from scratch, many for the second time in less than nine months.

With The Salvation Army canteen delivering sack lunches and drinks to the people affected in the area signs of gratitude and relief were seen in the residents and the volunteers helping to clear out homes.

Despite the damage and destruction there is still a good sense of hope and positive spirit among the people. Neighbors, churches and volunteers are working side by side with community agencies to begin the recovery process.

While the residents work to restore their life, The Salvation Army’s canteens will be out providing food, hydration and a ministry of presence. Chaplains will be available to comfort and pray with residents.

Five mobile feeding units have been deployed across the region.

• Feeding unit in Maplesville roaming.

• Feeding unit at Centerpoint Courthouse in Centerpoint.

• Feeding unit in Clay at the Paradise Valley Subdivision.

• Feeding unit in Oak Grove roaming.

• Feeding unit in Clay roaming.

• Feeding unit at First Baptist Church Maplesville, Corner of Main Street and Highway 22.

“The Salvation Army is doing what we do in times of disaster. We are reaching out to those impacted by the tornados with words of comfort and assurance along with a hot meal and cold cup of water. We’re like family – we just want to be there to do what we can to make things a little better and to help share the load. And we’re going to continue to do that until life starts to get back to some sense of normalcy for these, our friends and family who call the Greater Birmingham area, home.” Major Bob Parker, Area Commander for The Salvation Army Greater Birmingham Area Command.

The Salvation Army anticipates an extended presence in the impacted areas, offering food & hydration, emotional and spiritual support as relief, recovery and clean up continue. Financial donations are needed and can be made to The Salvation Army at www.disaster.salvationarmyusa.org or by calling 1-800-Sal-Army (725-2769). Please follow us on twitter at www.twitter.com/salarmyalm.

The Salvation Army Deploys 3 Mobile Kitchens & 2 Rapid Response Vehicles in AL

Chattanooga, TN—The Salvation Army of Alabama, Louisiana and Mississippi Division has deployed three mobile kitchen units and two rapid response vehicles (catering trucks) to the tornado-torn areas of Alabama this morning. These communities include: Maplesville, Centerpoint and the Birmingham Area. More units are on stand-by and may be mobilizing to help.

The Salvation Army of Chattanooga has just received a new rapid response vehicle to its fleet late last week and it is already on stand-by to serve potential flooded area of North Georgia or serve as back up if needed in neighboring Alabama communities.

The Salvation Army is no stranger to being one of the first to a scene of a natural disaster and is typically one of the last to cease serving. The Chattanooga mobile kitchen is still in the Apison, TN community and Long Term Recovery Workers are still serving the Tennessee Valley from the April 27, 2011 storms.

The best way to help tornado survivors and rescue workers is to make a financial contribution. Monetary donations allow disaster responders to immediately meet the specific needs of disaster survivors. The Salvation Army asks those who want to help to visit www.disaster.salvationarmyusa.org or call 1-800-SAL-ARMY (1-800-725-2769) and designate their gift “January 2012 Tornado Relief” Checks may be made out to:

The Salvation Army Disaster Relief
P.O. Box 100339
Atlanta, GA 30384-0339

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.

The Salvation Army Deploys 3 Mobile Kitchens & 2 Rapid Response Vehicles In AL

Chattanooga, TN – The Salvation Army of Alabama, Louisiana and Mississippi Division has deployed three mobile kitchen units and two rapid response vehicles (catering trucks) to the tornado-torn areas of Alabama this morning. These communities include: Maplesville, Centerpoint and the Birmingham Area. More units are on stand-by and may be mobilizing to help.

The Salvation Army of Chattanooga has just received a new rapid response vehicle to its fleet late last week and it is already on stand-by to serve potential flooded area of North Georgia or serve as back up if needed in neighboring Alabama communities.

The Salvation Army is no stranger to being one of the first to a scene of a natural disaster and is typically one of the last to cease serving. The Chattanooga mobile kitchen is still in the Apison, TN community and Long Term Recovery Workers are still serving the Tennessee Valley from the April 27, 2011 storms.

The best way to help tornado survivors and rescue workers is to make a financial contribution. Monetary donations allow disaster responders to immediately meet the specific needs of disaster survivors. The Salvation Army asks those who want to help to visit www.disaster.salvationarmyusa.org or call 1-800-SAL-ARMY (1-800-725-2769) and designate their gift “January 2012 Tornado Relief” Checks may be made out to:

The Salvation Army Disaster Relief
P.O. Box 100339
Atlanta, GA 30384-0339

Salvation Army Responding to Alabama Tornadoes

Jackson, MS (Jan. 23, 2012)—The Salvation Army is on the ground in Jefferson and Chilton Counties in Alabama offering physical, emotional, and spiritual care to survivors and relief personnel. Within the first two hours following the tornado, The Salvation Army was actively serving meals in multiple locations across Jefferson County. Five mobile feeding units have been deployed across the region.

• Feeding unit from Selma, AL, at FBC Maplesville at the corner of Main Street and Highway 22.

• Feeding unit from Birmingham to Centerpoint Courthouse.

• Feeding unit from Anniston in Clay, AL in the Pleasant Valley neighborhood.

• Feeding unit from Meridian, Miss. will serve overnight at the Centerpoint Courthouse.

• Feeding unit from Birmingham, Ala, roaming Northeast Jefferson County..

The Salvation Army anticipates an extended presence in the impacted areas, offering food & hydration, emotional and spiritual support as relief, recovery and clean up continue. Financial donations are needed and can be made to The Salvation Army at www.disaster.salvationarmyusa.org or by calling 1-800-Sal-Army (725-2769). Please follow us on Twitter at @SALARMYALM.

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 129 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.

Salvation Army EDS Team Monitors Estill County Pipeline Explosion

Louisville, KY (January 2, 2012) – At around 7:10 this evening a natural gas pipeline exploded in Estill County, Kentucky.

Emergency response crews laboring under a Severe (winter) Weather Alert, are working to contain the situation. Local officials have said that no injuries have been reported related to the explosion or response.

Neighboring residents have been placed on standby for emergency evaluations.

“We’re working with State and local emergence management officials to determine how best to respond to this need,” said Joe Hughes, Divisional Emergency Disaster Services Coordinator for The Salvation Army’s Kentucky/Tennessee Division.

Estill County is served 365 days a year by The Salvation Army’s office in nearby Richmond, Kentucky. “We’ve placed the Richmond Corps on stand-by,” Hughes added. Captains Mark and Sally Love, the leaders of the Richmond Salvation Army, are making preparations for any response deemed appropriate.

Stand-by means that their mobile kitchen (Canteen) is stocked and readied for deployment to serve hot meals, snacks, and drinks to emergency responders already on the scene.

The Salvation Army is actively surveying the situation and is prepared to respond to the needs of the citizens of Estill County.

For the latest news about Salvation Army Emergency Disaster Services or to make a donation in the support of those impacted by this explostion, please visit: www.disaster.SalvationArmyUSA.org. You can also call 1-800-SAL-ARMY (1-800-725-2769).

You may also help The Salvation Army now by texting “SAnow” 80888 to make a $10.00 contribution to the relief effort. The donation will appear on your next phone bill.

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About the Salvation Army: The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 82 cents of every dollar raised is used to support those services in nearly 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.