Doing the Most Good

Doing The Most Good” is The Salvation Army’s national brand strategy and distinct identifiable message. Moreover, it is a promise the organization makes to its contributors, clients, associates, officers and employees. The Salvation Army pledges to Do The Most Good with contributions of money, time and resources, evidenced in that 82 cents of every dollar donated are directly allocated to services that assist people in need.

Doing The Most Good with your contributions of time, money and resources.