The Salvation Army Logo

 

Doing The Most Good” is The Salvation Army’s national brand strategy and distinct identifiable message. Moreover, it is a promise the organization makes to its contributors, clients, associates, officers and employees. The Salvation Army pledges to Do The Most Good with contributions of money, time and resources, evidenced in that 82 cents of every dollar donated are directly allocated to services that assist people in need .

Doing The Most Good with your contributions of time, money and resources.

The Salvation Army - Core Values

Doing The Most Good - Manifesto

I am Doing The Most Good.

I am hope.
I am compassion.
I am strength.
I am faith.

I am Doing The Most Good.

I serve a community.
A region.
A nation.
A world.
I serve heroes.
I serve victims.
I serve a sovereign God.

I am Doing The Most Good.

I am an Army.
Drafted by the Creator.
Commissioned by a man who defied death.
My enemies are despair and destruction.
My ammunition is grace and mercy.
My allies are generosity and benevolence.
I am an Army.
Helping others be all they can be.

I am Doing The Most Good.

I feed empty stomachs and hungry souls.
I rebuild ruined homes and shattered lives.
I am a willing listener for a veteran with stories to tell.
I am a bottled water and an encouraging smile for a weary firefighter.
I am an answered prayer.
A silver lining.
A second chance.

I am Doing The Most Good.

I am a humble steward of other people’s generosity.
I am a grateful courier of a stranger’s kindness.
I am the faithful executor of others’ goodwill.
I take responsibility seriously.
I am blessed.
I am a blessing.

I am The Salvation Army.
I am Doing The Most Good.

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