“ROUND-UP” FALL PURCHASES FOR THE SALVATION ARMY BOYS & GIRLS CLUB

From October 13 – October 26, shoppers at the JCPenney at Parkdale Mall are invited to “round-up” their purchases to the nearest whole dollar and donate the difference to the Salvation Army Boys & Girls Club of Beaumont to support quality afterschool programs in their community. JCPenney has partnered with the Salvation Army Boys & Girls Club of Beaumont to provide children in need with access to life-enriching afterschool programs that foster their academic, physical and social development.

Recent studies show that more than a quarter of America’s school children are on their own between the hours of 3 p.m. and 6 p.m. each day.* More parents seek the resources to enroll their children in a beneficial afterschool program that help kids develop social skills, provide opportunities to be physically active and achieve academic success in school. JCPenney’s continuing support and commitment to the afterschool cause and has made it possible for more children to participate in positive afterschool environments nationwide.

About The Salvation Army Boys & Girls Club of Beaumont
As a leading organization in our community’s youth development movement, the Salvation Army Boys & Girls Club provides after-school and summer day-camp programs as well as organized sports. All club programs and initiatives seek to provide (1) a safe place to learn and grow, (2) ongoing relationships with caring adult professionals, (3) life enhancing and character development programs and (4) hope and opportunity. The Salvation Army Boys & Girls Club currently serves over 500 active members ages 5-16.

About JCPenney’s Commitment to Afterschool
As a leading corporate advocate for the afterschool issue, JCPenney works to increase opportunities offered by afterschool programs in order to empower our nation’s children with the tools they need to succeed in life. Through its legacy of supporting youth and charitable organizations such as the Boys & Girls Clubs of America, National 4-H, United Way and FIRST, JCPenney formalized its commitment to the afterschool issue by making it the Company’s signature cause in 1999. Since its inception, more than $80 million has been distributed to afterschool programs in every JCPenney community thereby making it possible for more kids to participate in life-enriching programs that inspire them to be smart, strong and socially responsible. For more information, visit www.jcpenneyafterschool.org.

* Data from Afterschool Alliance 2009 report America After 3PM, commissioned by JCPenney Afterschool, is the most in-depth study of how America’s children spend their afternoons.

For further information contact:

Salvation Army Boys & Girls Club of Beaumont
Michael Perez, 409-896-2363, michael_perez@uss.salvationarmy.org

JCPenney
Corporate: Daphne Avila, 972-431-3400, jcpcorpcomm@jcpenney.com
Local: Fran Bergstrom, fbergstr@jcpenney.com

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 81 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide.