Millennials Are Charitable

Study Reveals Millennials are Charitable, Influential, and Eager to Connect Over a Cause

Millennials Are Charitable

Millennials – all 80 million of us – get a bad rap.

If you’re currently between the ages of 18-34, you’re a part of ‘Generation ME’ and collectively called lazy, narcissistic, and impatient. But other characteristics contradict these accusations to some degree: we’re also said to be open-minded, more supportive of equal rights, confident, upbeat, self-expressive, receptive to new ideas, and best of all – giving.

A study called The Millennial Impact (PDF) reveals the “Me Generation” is actually extremely philanthropic. And this doesn’t include the “slacktivism” that exists on Facebook. But let’s be honest – it felt darn good to Like that dog photo and donate someone else’s money to rescue efforts.

Rather, we look outward rather than inward, relying on the influence of our peers when it comes to taking action. And once we’re inspired, the study reveals that we’ll go to great lengths to get family, friends and loved ones involved in our causes.

Lazy? Selfish? Hardly!

In fact:

Millennials are Charitable.

They’re compassionate and eager to commit their time, money and skills toward causes and organizations. The study revealed that 75% of millennials donated to charitable causes last year, while 63% gave time to volunteer. While millennials are more likely to donate in smaller amounts across several organizations, they are also apt to fundraise on behalf of nonprofits by soliciting support from friends and family. And when organizations offer volunteer opportunities with limited barriers to entry (remember, we’re impatient), millennials are most likely to give back through events or by freely offering their knowledge and expertise to their charity of choice.

Take The Salvation Army Twin Cities MOST Amazing Race for example, a fundraiser based off of the popular CBS show “Amazing Race,” where teams of two people run around the city making pit stops to complete various challenges. The goal of the race is to raise awareness and funds for The Salvation Army, and commitment and fundraising are prerequisites for competing.

In the end, 30 teams raised $72,921 for food and shelter programs of The Salvation Army through activities such as planking, Bollywood dancing, and plunging off a 25-foot-high platform. And you can be darn sure these events were well documented on participants’ Facebook and Instagram pages.

You often hear that good deeds are rooted in selfishness, and there may be a bit of truth to that, but that’s because giving back feels really, really good. And if you can brag about your good work on Instagram, filter and all, and maybe even inspire your friends to do the same, then what’s the problem?


Watch the MOST Amazing Race highlights, courtesy of The Salvation Army Northern Division:

View this video of highlights from The Salvation Army Twin Cities MOST Amazing Race and find out who won!

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To volunteer, find The Salvation Army near you by visiting our locations page. To give online, click here.

About Salvation Army Texas

The Salvation Army in Texas serves more than 919,500 people and families a year through its 84 local centers of operation. Daily it serves 9,612 hot meals and shelters 2,885 people. For more information please visit our website at or contact your local Salvation Army.

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide. For more information, go to .