Austin Metropolitan Area Command Contact:
November 25, 2014 Jan Gunter,
Communications and Community Relations Director
FOR IMMEDIATE RELEASE Direct: 512.634.5910 Cell: 512.944-0572
The Salvation Army to Kick Off Holiday Fundraising Campaign
Red Kettle Kickoff at Rock the Red Kettle Concert Launches Season of Holiday Giving
AUSTIN, TX (November 25, 2014) – The Salvation Army of Austin is announcing an ambitious $2.5 million holiday fundraising goal in conjunction with the launch of its annual Red Kettle campaign Sunday, November 30, at the Rock the Red Kettle Concert at Midnight Rodeo presented by KOKE FM and featuring Cory Morrow and friends. The event will begin at 5:00 p.m. with a family area complete with Santa Claus and activities, with musical performances set to begin at 6:00 p.m. At 8:00 p.m., KOKE FM personality Bob Cole will be on hand along with Cory Morrow, local philanthropist John Paul DeJoria and Lt. Colonel Henry Gonzalez, The Salvation Army Austin Area Commander, to ring the first ceremonial bells for 2014.
“Giving back is so important, and I am looking forward to kicking off the iconic Red Kettle Campaign and getting those bells ringing across the Austin area to help families and children in need,” said KOKE FM owner Bob Cole. “The Salvation Army has been helping people in need in Austin for 125 years, and KOKE FM is honored to support their good work for the people of Austin and surrounding areas.”
The $2.5 million goal represents an increase over last year’s holiday giving in the Austin area reflecting the increase in requests for assistance in 2014. On average 400 women and children are on The Salvation Army wait list for emergency shelter each day. Local donations from the Red Kettle campaign stay in Travis and Williamson counties and support The Salvation Army’s social service efforts throughout the year. These programs benefit more than 400,000 people locally each year, including providing more than 480,000 meals and thousands of nights in safe shelter. More than 300 people sleep in local Salvation Army emergency shelters each night and are provided with case management to help them move from crisis to stability.
“The Red Kettle campaign runs from the day after Thanksgiving through Christmas Eve,” said Colonel Gonzalez. “Through the generous support of our community we are able to serve Travis and Williamson counties’ most vulnerable people and ensure that they have a warm, secure place to sleep, hot food to eat and hope for a better tomorrow.”
The Rock the Red Kettle Concert will be at Midnight Rodeo Austin at 2201 E. Ben White Boulevard. For tickets and details, visit SalvationArmyAUSTIN.org.
The Salvation Army Red Kettles will be placed in front of stores across the area, and community members are invited to volunteer to ring the bell and even create their own virtual Red Kettle at OnlineRedKettle.org. To volunteer as a bell ringer, visit the volunteer page of the website. Supporters may also donate at SalvationArmyAUSTIN.org or by mailing a gift to The Salvation Army at P.O. Box 1000, Austin, TX 78767.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 125 years in the Austin area. Locally more than 400,000 people receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, to relief for disaster victims, rehabilitation for the addicted, clothing and shelter to those experiencing homelessness and case management to help people move from crisis to stability. 82 cents of every dollar The Salvation Army Austin spends is used to support those services in Travis and Williamson Counties. For more information, go to www.SalvationArmyAUSTIN.org. Facebook.com/SalvationArmyAustin, Twitter.com/SalArmyAustin and Instagram.com/SalArmyAustin